How Tote works
Ad campaigns powered by everyday drivers.
We match ad campaigns with people already driving in the right areas. Drivers earn for carrying the ad. Advertisers see where their campaign went.
From the brief to the street
One campaign.
Both sides covered.
See how Tote matches drivers with campaigns, gets the ads on cars, and reports back to advertisers.
Find drivers who already go there.
Choose the areas you want to reach. Tote matches your campaign with eligible drivers who already travel there. Drivers never need to add trips to qualify.
- For advertisers
- Set your areas, dates, and working budget. Tote confirms the available fleet and price before you commit.
- For drivers
- See the brand, campaign dates, guaranteed payment, and any bonus before accepting an offer.
want to reach.
Areas · Dates · Campaign
already go.
Routine · Car · Availability
Get your ad ready for the road.
The approved artwork becomes a rounded door sticker, sized to the car. Installation photos are reviewed before the car is ready for the campaign.
- For advertisers
- Approve your creative and its placement. Follow installation readiness as cars join the campaign.
- For drivers
- Installation and removal are arranged with your campaign. Check-ins happen while you’re safely parked.
goes here.
One rounded rectangle. Below the handle. Within the door.
Your campaign joins their daily routine.
The ad stays with the car for the agreed campaign period. Drivers keep their normal routine; the app records campaign activity for review.
- For advertisers
- Choose your campaign dates. Confirm the fleet, price, and start and end dates before you commit.
- For drivers
- Know the time commitment and payment dates upfront. No assigned routes, extra trips, or passengers.
The actual length is set in the campaign and driver offer.
See where the campaign went.
Tote reviews campaign activity and groups it by area and time. Reports include estimated opportunities to see your ad, not confirmed views.
- For advertisers
- See which neighborhoods your campaign reached, when it was active, and its estimated impressions.
- For drivers
- Advertiser reports omit individual routes. Your pay follows your accepted offer, not a price attached to every trip.
Campaign-level reporting. No individual driver routes.
Easy on. Easy off.
Made to go on.
And come off.
Your campaign uses a removable door sticker. Tote arranges installation and removal, with fitting and care instructions for your car.
- 01Fitted to the car
Below the handle. Clear of windows, lights, and door seams.
- 02Checked before launch
Installation photos confirm the right creative and placement.
- 03An end date, too
Removal is part of the plan, not something left for the driver to figure out.
More than a logo on a car
Know where
your campaign went.
Check which cars are ready, then follow their campaign activity by neighborhood and time. Your reports show reviewed activity alongside estimated impressions.
Understand the measurementWhere did the campaign travel?
Coverage is grouped by area so you can see how the campaign reached your market. Reports omit individual driver routes and withhold areas with too few participants to protect privacy.
How is driving verified?
Phone activity is checked for quality and eligibility before it contributes to reporting. Installation evidence connects the campaign creative to the participating vehicle. A recorded trip is not automatically accepted activity.
Are impressions confirmed views?
No. Impressions are estimates of opportunities to see the ad, calculated from reviewed activity and the measurement model. They are not a count of people known to have looked, clicked, or bought.
How long does a campaign last?
The campaign plan and driver offer state the dates before either side commits. Length can vary by campaign. Both sides must agree to any changes or extensions.